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Members
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Home
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Our Clients
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About us
Who we are
Prime Commercial advertising agency was founded in 2007. In 2010 the agency signed an affiliation contract with world famous companies JWT and Mindshare . Prime Commercial is a full cycle advertising agency, providing a wide variety of services in the sphere of advertising.
Why choose Prime Commercial?
We know your project - we insist on being involved with the project from the start to fully understand market challenges and goals.
We know your customers -we interact with target markets directly, focus groups, mystery shopping, open houses and market surveys.
We know progress - we deliver the latest innovations, creative solutions and technology, exchanging ideas with our professionals.
We know good design -we create messages and products that stand out and enforce the value of the brand. In a nutshell, we know what a good advertisement means.
To know more about us just watch our works or download our presentation .
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Trainings
Johnson & Johnson 2012
Prime Commercial advertising agency became a winner in the tender of Media planning and Media buying announced by Johnson & Johnson in 2012.In the preparatory phase a workshop was organized in Tbilisi for all the network representatives of Group M, participating in the tender. Further strategic programs and the main concept of the brand were developed during the workshop. The result of unity, professionalism and team work was the victory in the tender.
Michelin Group
Annual meetings of Michelin Group and advertising agencies held in Moscow. The aim of the meeting was to sum up the current year, discuss future plans and strengthen business relationships in informal environments. The participants also visited the factory of Michelin. It was a great opportunity to acknowledge the brand entirely.
Annual meetings with all the representatives of the network agencies.
Meetings are accompanied by useful trainings and seminars.
2010 – Almaty, Kazakhstan, Inai moti certificatic
2011 – Almaty, Kazakhstan “Presentation of Creative Planning” – Erin Reindl (Coordinator of JWT in Central and Western Europe) “Modern Features of Media Planning” - Alexander Moroz (Director of Strategic Brand Planning, Kiev, Ukraine)
2012 Autumn – Yerevan, Armenia – Denis Filenkov (Director of Strategic Media Planning, Moscow, Russia)“Consumer behaviour and the development of media strategies” “Features of the formation of media mixes”
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Our Team
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Our works
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Our Partners
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Services
Creative
Insights become opportunities, opportunities become ideas, and ideas are engineered into reality and integrated across the brand. That's what we call creativity.
Design
We are prone to believe that design is not art, but a fundamental utility for communication and persuasion.
Marketing
Don’t be afraid to get creative and innovative with your marketing.
Public Relations
Everything you do or say is public relations. It’s PR that needs to be creative. It’s PR that needs to be new and different. It’s PR that needs to be original. The best way to promote a brand is to create a new category, and creating a new category requires creative thinking of the highest order.
Organization of events
We want our clients to be proud of their event and the feedback on it. Our approach is one that is driven by results, performance, and commitment.
Media Planning
Placing advertising where it will reach the right people at the right time and in the right place...and doing it in a cost-effective way.
Competitive Analyses
Competitive analysis is the assessment of strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.
Media
Communication channels through which news, data, entertainment, education, or promotional messages are disseminated. Media includes every broadcasting and narrow casting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax and internet.
Media buying
Media buying is the procurement of media real estate at optimal price and placement. The main task of media buying lies within the negotiation of price and placement to ensure the best possible value can be secure.
Media monitoring
Media monitoring is the process of reading, watching or listening to the content of media sources on a continuing basis, and then identifying, saving and analyzing content that contains specific keywords or topics.
Post Media Buy Analysis
Post buy analysis is the understanding of what works to reach potential customers and what does not work. For broadcast schedules, we compare our estimated audience delivery to actual delivery using the most recent GFK and AGB & Nielsen ratings data. We use the information to hold our station partners accountable for delivering the estimated audience. We also use this data to improve the performance of broadcast schedules by eliminating programs and/or stations that consistently do not perform as expected.
Media Indicators
Rating (RTG or %). Rating is the estimate of the size of a television audience relative to the total universe, expressed as a percentage. The estimated percent of all TV households or persons tuned to a specific station.
GRP. GRP stands for Gross Rating Point, which measure in advertising, it measures advertising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency. Thus, if you advertise to 30% of the target market and give them 4 exposures, you will have 120 GRP.
Share. Share is the audience of a particular television program or time period expressed as a percent of the population viewing TV at that particular time. Share, then, is a percent allocation of the viewing audience and differs from the rating which is a percent of the potential audience. Share is usually reported on a household basis.
Reach. The number of different or unduplicated households or persons that are exposed to a television program or commercial at least once during the average week for a reported time period. Frequency. Average number of times a household or a person viewed the given television program, station or commercial during a specific time period.
Frequency. Average number of times a household or a person viewed a given television program, station or commercial during a specific time period.
Production
Billboards and Banners
Billboard advertising works for you twenty-four hours a day, seven days a week unlike other ads.
Digital
Placing your message in front of users at the precise moment when they are looking for exactly what you offer, can provide your company with a powerful tool in your overall marketing program. It's an opportunity to choose your target group.
Photoshooting
Every day you see thousands of images in magazines, on packages, posters, online and on TV. But very few of these images were created specifically for that particular product, promotion or concept.We are ready to make images that are licensable for use in your advertising or promotional materials to illustrate specific things, concepts or ideas.
Print Media
From outdoor billboards, printed ads in magazines, newspapers and postcards, to well-managed yellow pages advertising, and everything in between, Prime Commercial provides you with numerous avenues to reach customers looking for your specific services
Tv and Radio
Television and Radio advertising continues to hold a strong advantage in terms of sophistication ahead of any other medium. Visual and auditory stimulation combined can be a powerful tool, especially when it is enhanced with advertising creativity available at Prime Commercial.
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News
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October 23, 2015
Students of French University in Armenia visited Prime Commercial
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September 16, 2015
GroupM, OMG Land Bulk of GSK’s Media Business
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April 19, 2013
White Square International Festival
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March 27, 2013
Johnson and Johnson 2012
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March 14, 2013
Anton Kopitov and Peter Kondidi in Yerevan
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Contact us
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When the meal is ready but it’s impossible to eat it. What’s missing? Of course, the salt. Perhaps, the most important spice both in life and in our company.
Don’t rush to assume, that Gohar is a spicy pepper. Pepper can also be sweet, despite the fact that sometimes her sharp tongue is like a spicy pepper. Without this pepper our cuisine will be tasteless and nobody will have an appetite. 
Sweet tongue, delicate gestures and a nice smile. This is the secret of being considered the vanilla of the office. 
At a certain point during the day everybody is tired and needs freshness in the office. Angelica is the one who conveys that freshness with her unique sense of humor. Just like mint.
If you can smell something pleasant in the office, it means it’s from Greg’s corner: those are ether scents that are created for a kind atmosphere in the office. If the atmosphere in your office is tense, call Greg. He will give you a good piece of advice.
When everybody seems to make a face as if they’ve just tasted a lemon, it means that Inessa has set a deadline for the solution of problems. But on the other hand, right after having a lemon one’s wellness gets better. 
1Read moreAbout us We will do it better than we promise to do
2Read moreOur Team Every company is as good as the people introducing it
3Read moreOur works Nobody counts the number of ads you run, they just remember the impression you make
4Read moreOur Partners We work with them and rely on them, they are our partners
5Read moreServices Discover our services here
6Read moreNews We don’t wait for news, we make them ourselves
7Read moreContact us We’ll exchange ideas, build strong business relationships and share information